Pengaruh Promosi Terhadap Pengambilan Keputusan Siswa SMA Dan SMK Dalam Memilih Universitas Islam Riau Se-kecamatan Bukit Raya Pekanbaru

Rayuri, Intan (2020) Pengaruh Promosi Terhadap Pengambilan Keputusan Siswa SMA Dan SMK Dalam Memilih Universitas Islam Riau Se-kecamatan Bukit Raya Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Promotion is the planning, implementation and control of communication activities of a company / institution to consumers and other targets. Promotion is a collection of activities that tell the goodness of the product that aims to persuade the target consumer to be interested and willing to buy (join). Promotional activities related to the attitudes of target consumers in decision making. This applies to promotional activities carried out by the Riau Islamic University in promoting the Riau Islamic University in the nearest regions and regencies in Riau. This study aims to determine the effect of promotion on decision making of high school and vocational students in choosing Riau Islamic University in the Bukit Raya Pekanbaru District. The population in this study were 266 high school and vocational high school students in Bukit Raya, the sampling technique was done by simple random sampling. This research uses quantitative methods using SPSS Version 16.00. From the results of the study it was found that: Sig.value value of 0.000, which means it is smaller than the specified p-value which is 0.05. And it is known that the t-value of the promotion variable (3,496) <ttable (10,560). Thus HO is accepted and Ha is rejected. This means that the promotion variable has no influence on the decision making of high school and vocational high school students in the Bukit Raya district of Pekanbaru (Academic Year 2019-2020) by only giving an effect of 4.4%.

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