Pengaruh Price Discount, Bonus Pack, Dan In- Store Display Terhadap Keputusan Impluse Buying (Studi Kasus Pada Konsumen Suzuya Plaza Baganbatu)

Saputri, Devi Maya (2021) Pengaruh Price Discount, Bonus Pack, Dan In- Store Display Terhadap Keputusan Impluse Buying (Studi Kasus Pada Konsumen Suzuya Plaza Baganbatu). Other thesis, Universitas Islam Riau.

Text 175210462.pdf - Submitted Version Download (1MB)

Abstract

The purpose of this study was to determine and analyze the effect of price discounts, bonus packs and in-store displays on impulse buying (case study of Suzuya Plaza Baganbatu consumers)”. The population in this study are consumers/visitors who have shopped at Suzuyaplaza BaganBatu. Determination of the sample by the method of purposive sampling, with a total sample of 100 respondents. Data collection techniques used in this study using questionnaires and interviews. The data analysis used in this study is descriptive analysis and multiple linear regression analysis with SPSS 25 application tools. The results show that partially the price discount variable, in-store display has a positive and significant effect on impulse buying at Suzuya Plaza Baganbatu, and bonuses. pack has a positive but not significant effect, while simultaneously price discount, bonus pack and in-store display have a positive and significant effect on impulse buying at Suzuya Plaza Baganbatu partially and simultaneously.

Actions (login required)

View Item