Zulfadli, Zulfadli (2022) Pengaruh Konten Instagram @bocokopi Terhadap Minat Beli Followers. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of @bocokopi's Instagram content on visitors' buying interest. And to find out how significant the influence of @bocokopi's Instagram content on followers' buying interest. This study uses quantitative research methods with the method used is an explanatory survey method. The results of the research show that the Instagram content variable has an effect on followers' buying interest as seen from the t-test results of 0.000 (p value 0.05). This is because Instagram content can attract the attention of its followers, and the time allocation is often used
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Instagram Content, Followers Buying Interest | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Ilmu Komunikasi | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 02 Aug 2022 10:55 | ||||||
| Last Modified: | 02 Aug 2022 10:55 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/13228 |
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