Analisis Promosi Makanan Khas Melayu Bolu Kemojo Pada Gerai Al-mahdi Pekanbaru

Tarigan, Nurhayati Br (2019) Analisis Promosi Makanan Khas Melayu Bolu Kemojo Pada Gerai Al-mahdi Pekanbaru. Undergraduate thesis, Universitas Islam Riau.

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Abstract

Promotion is defined as communication that informs prospective customers about a product, which can meet the needs and desires of consumers and encourage them to return. There are several promotional elements known as promotional mixes, namely: Advertising, Individual sales, Sales promotions, and publicity. This study aims to find out the type and implementation of promotions carried out by sponge kemojo Al-Mahdi. Assessment indicators namely Advertising, Individual Sales, Sales Promotion, and Publicity. This type of research is located on Jalan Rajawali. No. 72D Ex. Sukajadi Kampung Melayu is a descriptive survey, which prioritizes questionnaires as a tool for collecting data and data collected with this tool and then becomes the main raw material for analyzing the empirical conditions of the objectivity of the existence of research objectives at meticulous locations. The population and sample in this study are the owners of 1 person, employees 5 people and consumers 30 people. Consumers in this case are those who buy cake Kemojo products at outlets Al-Mahdi. The types and data collection techniques used consist of, primary data collected using questionnaire and interview list techniques and secondary data collected using observation techniques. While the data analysis technique used is by using a frequency table tool. Based on this analytical technique the researcher assessed and concluded that the promotion carried out by kemujo sponge cake at the al-mahdi outlet was at a poor evaluation interval. Recommendations that need to be considered are mainly regarding the promotion of social media advertising to increase sales of kemojo cake products at pekanbaru almahdi outlets.

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