Analisis Inovasi Produk Kerajinan Rotan Pada CV. Ratatia Indonesia Berkah Kec. Rumbai Kota Pekanbaru

Anistiawati, Anggi (2020) Analisis Inovasi Produk Kerajinan Rotan Pada CV. Ratatia Indonesia Berkah Kec. Rumbai Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was carried out on the Rattan Crafts CV. Ratatia Indonesia Blessing Pekanbaru city, the role of product innovation is very important to a company because with product innovation, it can overcome the consumer's saturation point of product results that have not changed or developed for that product innovation needs to be done to maintain consumer confidence. The research aims to analyze the implementation of rattan handicraft product innovation in the CV. Ratatia Indonesia Blessing city of Pekanbaru. This research uses descriptive type and quantitative methods. The data from this study consisted of primary data and secondary data, primary data consisted of observations, interviews, documentation, and questionnaires and then secondary data was obtained from literature, journals, and the internet. From the results of the study through questionnaires and interviews with consumers, the director of CV. Ratatia Indonesia Blessing and Employees, it can be concluded that the product innovation carried out by the CV. Ratatia Indonesia Blessing is in the Good category, with the most significant influence on product design indicators.

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