Strategi Pemasaran Yang Di Terapkan Di Hotel Syariah Sri Indrayani Pekanbaru Dalam Meningkatkan Jumlah Pengunjung

Etika, Etika (2021) Strategi Pemasaran Yang Di Terapkan Di Hotel Syariah Sri Indrayani Pekanbaru Dalam Meningkatkan Jumlah Pengunjung. Other thesis, Universitas Islam Riau.

Text 175210670.pdf - Submitted Version Download (1MB)

Abstract

ABSTRACT MARKETING STRATEGIES APPLIED IN THE SRI INDRAYANI PEKANBARU SYARIAH HOTEL IN INCREASING THE NUMBER OF VISITORS By: ETIKA 175210670 The purpose of this study was to determine the analysis of the Marketing Strategy of the Sri Indrayani Hotel Pekanbaru. The sample used in this study is the population of all consumers of the Sri Indrayani Hotel, Pekanbaru. While the sample is 20 respondents. The technique used is purposive sampling. This research data collection technique using a questionnaire accompanied by an interview with one of the employees of the Sri Indrayani Hotel, Pekanbaru. The data analysis technique uses frequency distribution, the analysis tool of this research is quantitative descriptive and uses SPSS Version 22. From the data analysis carried out, it can be concluded that based on the recapitulation of respondents' responses regarding the Marketing Strategy variable at the Sri Indrayani Hotel, Pekanbaru, are categorized as good. From the results of this study, it was obtained that r count> r table was declared valid and feasible for research to carry out a scientific research. Thus it can be concluded that these variables can affect the Marketing Strategy.

Actions (login required)

View Item