Analisis Pemasaran Jasa Umroh Pada PT. Silver Silk Tour Dan Travel (Studi Di Kecamatan Kerumutan Kabupaten Pelalawan)

Kasturi, Ferri (2020) Analisis Pemasaran Jasa Umroh Pada PT. Silver Silk Tour Dan Travel (Studi Di Kecamatan Kerumutan Kabupaten Pelalawan). Other thesis, Universitas Islam Riau.

Text 167210184.pdf - Submitted Version Download (6MB)

Abstract

PT. Silver Silk Tour and Travel is a religious-based business institution that participates in helping the government in providing services and organizing Umrah worship services for prospective pilgrims. PT. Silver Silk Tour and Travel serves Umrah pilgrims who depart almost all year. The purpose of this study was to determine the reasons for not achieving the marketing targets for Umrah services at PT. Silver Silk Tour and Travel in Kerumutan District, Pelalawan Regency. Descriptive research type with quantitative methods through the population includes all PT. Silver Silk Tour and Travel originating from Kerumutan District in 2019 with departures from January to May with a purposive sampling technique. Data collection techniques used were questionnaires, interviews, observations, and documentation, which then performed the analysis of the data set. The results of the study concluded that the marketing management of Umrah services at PT. Silver Silk Tour and Travel as a whole can be said to be good enough or by 65.7%. PT. Silver Silk Tour & Travel has established various marketing management steps to attract consumers to use the offered Umrah service products. With good marketing management, prospective pilgrims use the services provided by the company. Barriers to marketing management of Umrah services at PT. Silver Silk Tour and Travel, namely the lack of accompanying staff when in Mecca and Medina, there is an increase or additional costs when going to Umrah due to the soaring dollar exchange rate. There are no separate branches in Pelalawan Regency especially around Sorek, Ukui, Kerumutan, and Bandar Petalangan. The duration of the departure time was not in accordance with what was said. Agencies that have collaborated only as a temporary registration place for the administration must deal directly with the head office in Pekanbaru City.

Actions (login required)

View Item