Analisis Inovasi Produk Kacang Pukul Merek Hh Bagan Siapi-api Kabupaten Rokan Hilir

Kustiati, Kustiati (2020) Analisis Inovasi Produk Kacang Pukul Merek Hh Bagan Siapi-api Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how the innovation of product the Kacang Pukul HH Brand Bagan Siapi-api brand, Rokan Hilir Regency. Indicators of innovation used include quality, features, style and product design. The type of research located at Jl. Perdagangan no 45B at the HH bean brand at the Siapi-api chart of Rokan Hilir district is descriptive with quantitative research methods. The sampling technique used was incidental sampling with respondents totaling 30 consumers. Consumers in this case are those who are in the research location and have purchased the HH brand peanut products. Types and data collection techniques used consist of, primary data collected using questionnaire and interview list techniques and secondary data collected using documentation and observation techniques. While the data analysis technique used is descriptive method. Based on this data analysis technique the results are at "good" assessment intervals. Therefore, it can be maintained and continue to innovate regularly by following new breakthroughs that have become a trend in society. And give comments to develop innovation by opening a branch of the Kacang Pukul business for the HH brand.

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