Pengaruh Strategi Pemasaran Jasa Terhadap Kepuasan Pasien Rawat Inap Di Rumah Sakit Efarina Etaham Pangkalan Kerinci Kab. Pelalawan

Kristiani Br.m, Yona (2021) Pengaruh Strategi Pemasaran Jasa Terhadap Kepuasan Pasien Rawat Inap Di Rumah Sakit Efarina Etaham Pangkalan Kerinci Kab. Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

THE EFFECT OF SERVICE MARKETING STRTAEGY ON INpatient SATISFACTION IN EFARINA ETAHAM HOSPITAL IN PANGKALAN KERINCI, PELALAWAN DISTRICT. ABSTRACT BY : Yona Kristiani br.m This study aims to identify and explain service marketing strategies for inpatient satisfaction at Efarina Etaham Hospital in Pangkalan Kerinci, Pelalawan Regency. Service marketing strategy indicators include product, price, place, promotion, people (doctors and nurses), processes, and physical evidence. The type of research used is descriptive research, which is research that is used to determine the value of a variable, either in one or more variables (independent) without comparing or connecting one variable to another. The population in this study from 2019 was 14,546 patients and marketing employees who were not used as samples, while the sample consisted of 45 patients. The sampling technique used in this study was probability sampling with simple random sampling technique. Types and data collection techniques used consisted of premier data, which was obtained directly from respondents using a questionnaire and interview list technique and secondary data that was concluded using observation techniques. Meanwhile, the data analysis technique used is descriptive method. The conclusions and recommendations of the research on service marketing strategies on inpatient satisfaction at the Efarina Ietaham Hospital in Pangkalan Kerinci Pelalawan District are in the good category at a percentage of 79.0% while the remaining 21% is caused by other variables not included in this study. With further suggestions for the Efarina etaham hospital to be able to pay more attention to the service products provided by the hospital so that doctors can be more disciplined when visiting the patient's room.

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