Pengaruh Brand Ambassador Dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedap Korean Spicy (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Uir)

Ivanov, Muhammad Ryan (2022) Pengaruh Brand Ambassador Dan Cita Rasa Terhadap Keputusan Pembelian Mie Sedap Korean Spicy (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Uir). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and identify the influence of Brand Ambassador and Taste on purchasing decisions for Korean Spicy Noodles. The sample in this study amounted to 30 people with the sampling method using Sampling purposive. The method of data analysis was carried out descriptively and quantitatively with multiple linear regression analysis tools. The results showed that brand ambassadors and taste had a positive and significant influence on purchasing decisions for Korean spicy noodles.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorEfnita, YulUNSPECIFIED
Uncontrolled Keywords: Brand Ambassador, Taste and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 25 Jul 2022 09:21
Last Modified: 25 Jul 2022 09:21
URI: http://repository.uir.ac.id/id/eprint/12750

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