Pemanfaataan Facebook Sebagai Media Kampanye Calon Anggota Dewan Perwakilah Rakyat Daerah Kabupaten Siak Sunarto Tahun 2019

Lestari, Dewi Rahayu (2021) Pemanfaataan Facebook Sebagai Media Kampanye Calon Anggota Dewan Perwakilah Rakyat Daerah Kabupaten Siak Sunarto Tahun 2019. Other thesis, Universitas Islam Riau.

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Abstract

Abstract Utilization of Facebook as a Campaign Media for Candidates for DPRD Members Siak Sunarto Regency in 2019 Dewi Rahayu Lestari NPM : 169110035 The use of social media can be empowered to support the operations of an activity. This also has an impact on board members who also use Facebook as the main social media to communicate with the public. However, on the one hand, the board members realized that the messages related to the function of the board members that they shared on social media did not get the response they had hoped for. They realized that the messages regarding the function of board members they shared tended to be considered unattractive to most people. So when people only respond by clicking Like, it is seen as a very good response. This research was conducted by evaluating the campaigns that have been carried out by Sunarto, one of which is by using the social media Facebook. The purpose of this study is to find out the use of Facebook as a campaign media for candidates for the 2019 Siak Sunarto Regency DPRD and the inhibiting factors. The research method used is a qualitative method. From the results of the study, it is known that the use of Facebook as a campaign media for candidates for members of the Siak Sunarto Regency DPRD in 2019 although it is not carried out optimally but has been carried out proportionally, because not many prospective voters in the electoral district use social media due to the uneven internet network. Prospective voters, who are generally old, are an obstacle for the Sunarto Team to campaign more aggressively through social media. Meanwhile, young people in the electoral district generally migrate and do not live there.

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