Pengaruh Label Halal, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Safi (Studi Kasus Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Islam Riau)

Klisman, Ronaldo (2022) Pengaruh Label Halal, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Safi (Studi Kasus Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and identify the effect of halal label, product quality and price on purchasing decisions for safi cosmetic products. The sample in this study amounted to 40 people with the sampling method using purposive sampling. The method of data analysis was carried out descriptively and quantitatively with multiple linear regression analysis tools. The results partially show that the halal label and product quality have a positive and significant effect on purchasing decisions for safi cosmetic products, while price does not have a positive and significant effect on purchasing decisions for safi cosmetic products.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDK
SponsorSuryani, SusieUNSPECIFIED
Uncontrolled Keywords: Halal Label, Product Quality, Price and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 23 Jul 2022 06:25
Last Modified: 23 Jul 2022 06:25
URI: http://repository.uir.ac.id/id/eprint/12730

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