Pengaruh Faktor Budaya, Sosial, Pribadi, Psikologis Terhadap Keputusan Pembelian Di Kedai Mie Surabaya Pasir Pengaraian Rohul

Antoni, Sei (2022) Pengaruh Faktor Budaya, Sosial, Pribadi, Psikologis Terhadap Keputusan Pembelian Di Kedai Mie Surabaya Pasir Pengaraian Rohul. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to identify the influence of cultural, social, personal, psychological factors on purchasing decisions at the Mie Surabaya shop. The sample in this study amounted to 50 people with the sampling method using purposive sampling. The method of data analysis was descriptive and quantitative with multiple linear regression analysis tools and compared using t test and f test. The results of this study indicate that cultural, social, personal, psychological factors have a positive and significant influence on purchasing decisions at the Mie Surabaya shop.

Item Type: Thesis (Other)
Uncontrolled Keywords: Culture, Social, Personal, Psychological and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 23 Jul 2022 06:18
Last Modified: 23 Jul 2022 06:18
URI: http://repository.uir.ac.id/id/eprint/12697

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