Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Safi (Studi Kasus Pada Masyarakat Pangkalan Kerinci)

Novrilia, Marissa (2022) Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Safi (Studi Kasus Pada Masyarakat Pangkalan Kerinci). Other thesis, Universitas Islam Riau.

[img] Text
175210364.pdf - Submitted Version

Download (1MB)

Abstract

This study aims to examine the effect of price and quality of Safi's skin care products in Pangkalan Kerinci partially and simultaneously. Collecting data using a questionnaire questionnaire using the purpose sampling method. Determination of the sample by means of non- probability sampling with a sample of 100 respondents and data analysis using multiple linear regression analysis. Based on the Partial test, it shows that the Price (X1) has a positive effect on buying interest (Y) with a calculated T value of 5,100 > T table 1,984. Quality (X2) has a positive effect on buying interest (Y) with a T count value of 14,022 > T table 1,984. while the Simultaneous calculation shows that Price (X1) and Quality (X2) together have a positive influence on buying interest (Y) where F count 135,014 > F table 3.09.

Item Type: Thesis (Other)
Uncontrolled Keywords: Effect of Price, Product Quality, and Buying Interest
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 23 Jul 2022 05:57
Last Modified: 23 Jul 2022 05:57
URI: http://repository.uir.ac.id/id/eprint/12661

Actions (login required)

View Item View Item