Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Safi (Studi Kasus Pada Masyarakat Pangkalan Kerinci)

Novrilia, Marissa (2022) Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Safi (Studi Kasus Pada Masyarakat Pangkalan Kerinci). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to examine the effect of price and quality of Safi's skin care products in Pangkalan Kerinci partially and simultaneously. Collecting data using a questionnaire questionnaire using the purpose sampling method. Determination of the sample by means of non- probability sampling with a sample of 100 respondents and data analysis using multiple linear regression analysis. Based on the Partial test, it shows that the Price (X1) has a positive effect on buying interest (Y) with a calculated T value of 5,100 > T table 1,984. Quality (X2) has a positive effect on buying interest (Y) with a T count value of 14,022 > T table 1,984. while the Simultaneous calculation shows that Price (X1) and Quality (X2) together have a positive influence on buying interest (Y) where F count 135,014 > F table 3.09.

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