Novrilia, Marissa (2022) Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Produk Skincare Safi (Studi Kasus Pada Masyarakat Pangkalan Kerinci). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to examine the effect of price and quality of Safi's skin care products in Pangkalan Kerinci partially and simultaneously. Collecting data using a questionnaire questionnaire using the purpose sampling method. Determination of the sample by means of non- probability sampling with a sample of 100 respondents and data analysis using multiple linear regression analysis. Based on the Partial test, it shows that the Price (X1) has a positive effect on buying interest (Y) with a calculated T value of 5,100 > T table 1,984. Quality (X2) has a positive effect on buying interest (Y) with a T count value of 14,022 > T table 1,984. while the Simultaneous calculation shows that Price (X1) and Quality (X2) together have a positive influence on buying interest (Y) where F count 135,014 > F table 3.09.

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