Irfandi, Muhammad (2022) Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Bakso Pedas Bang Mar Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of the marketing mix (product, price, location and promotion) on purchasing decisions for Pedas Bang Mar Pekanbaru meatballs. The population in this study are all consumers who buy spicy meatballs, bang Mar. The sampling technique in this study used purposive sampling based on the objectives and considerations of the researchers, amounting to 50 people. The data collection technique in this study used a questionnaire (questionnaire). The data analysis technique in this study used descriptive and statistical analysis SPSS 26. The results of this study indicate that the marketing mix (product, price, location and promotion) partially and simultaneously has a significant effect on purchasing decisions for Bakso Pedas Bang Mar Pekanbaru. The magnitude of the influence of the marketing mix on this purchasing decision is the R Square value of 83.6%.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Marketing Mix, Purchase Decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 23 Jul 2022 01:36 | ||||||
| Last Modified: | 23 Jul 2022 01:36 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/12651 |
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