Pengaruh Costumer Relationship Management (CRM) Terhadap Kepuasan Konsumen Dalam Menggunakan Jasa Pengobatan Pada Rumah Sakit Umum Daerah Selasih Kabupaten Pelalawan

Dianti, Putri (2022) Pengaruh Costumer Relationship Management (CRM) Terhadap Kepuasan Konsumen Dalam Menggunakan Jasa Pengobatan Pada Rumah Sakit Umum Daerah Selasih Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze the effect of Customer Relationship Management (CRM) on consumer satisfaction in using medical services at the Selasih Regional General Hospital, Pelalawan Regency. The population in this study are all visitors who use BPJS and Non BPJS in 2021. The sampling technique in this study uses purposive sampling with the slovin formula, totaling 72 people. Data collection techniques in this study used a questionnaire or questionnaire. The results of this study indicate that Customer Relationship Management (CRM) has a significant effect on consumer satisfaction in using medical services at the Selasih Regional General Hospital, Pelalawan Regency. The magnitude of the influence of CRM on customer satisfaction is 78%.

Item Type: Thesis (Other)
Uncontrolled Keywords: Costumer Relationship Management (CRM), Consumer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 21 Jul 2022 10:45
Last Modified: 21 Jul 2022 10:45
URI: http://repository.uir.ac.id/id/eprint/12641

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