Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Honda Beat Pada PT. HOHO Pekanbaru

Manurung, Reny Br. (2022) Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Honda Beat Pada PT. HOHO Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Every consumer has a desire that the products consumed can provide the quality as expected by consumers, but if the company has product quality then consumers can switch to competing products that are considered to have better quality. This study aims to purchase and analyze the effect of product quality on the decision of Honda Beat at PT. HO Pekanbaru. This study uses quantitative methods with descriptive analysis with simple linear regression. The sampling technique used in this research is sampling, that is, anyone who happens to meet the researcher by chance meets someone who happens to meet as data. The results showed that product quality had a significant effect on purchasing decisions for Honda Beat at PT. HOHO Pekanbaru seen from the indicators of performance, durability, customization, features, experience, aesthetics and perceived quality in the category strongly agree. Furthermore, on purchasing decisions seen from the indicators of product maturity, recommending products and repurchasing are in the category of strongly agree. In testing the hypothesis using simple linear regression, it is done by comparing the significant value with an alpha value of 0.6 and also comparing the ttable value and the tcount value. The coefficient of determination shows that the product variable has a dominant influence on purchasing decisions because it has a coefficient of determination of 0.624 so it can be concluded that product quality has an effect on purchasing decisions for Honda Beat.

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