Persepsi Mahasiswa Anggota Unit Kegiatan Mahasiswa Islam Alkahfi (Ukmi Alkahfi) Terhadap Tayangan Mama Dedeh Di Indosiar

Davesa, Meilina Utha (2020) Persepsi Mahasiswa Anggota Unit Kegiatan Mahasiswa Islam Alkahfi (Ukmi Alkahfi) Terhadap Tayangan Mama Dedeh Di Indosiar. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the perceptions of students of Ukmi Alkahfi on the show Mamah & Aa Action in Indosiar. The program is a religious program which can be regarded as a quite interesting talk dish that usually raises hot issues in society. The problem in this research is how students' perceptions and the factors that influence it. In this study using qualitative research methods. This research uses snowball sampling technique, which is a technique to determine the sample which was initially small in number, then developed more and more. There were 5 informants in this study and were students who had watched the religious program. Data collection techniques using interviews and documentation. The results of this study showed that most students who numbered 5 people gave good ratings on the program Mamah & Aa Action in Indosiar, they rated the show as good to watch and motivated us to be even better, and gave a positive message in the show. While 4 people gave an assessment of the preacher's communication style, a style that could protect / invite all people to do good. The factors that influence perception are based on internal and external factors and are interests, needs, strength of stimulus, environment.

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