Peran Dinas Pariwisata Dan Kebudayaan Siak Sri Indrapura Dalam Mempromosikan Objek Wisata Istana Siak

R, Risti Eka Putri (2022) Peran Dinas Pariwisata Dan Kebudayaan Siak Sri Indrapura Dalam Mempromosikan Objek Wisata Istana Siak. Other thesis, Universitas Islam Riau.

Text 177310842.pdf - Submitted Version Download (3MB)

Abstract

The purpose of this study was to determine the role and obstacles of the Tourism and Culture Office of Siak Sri Indrapura Regency in promoting the Siak Palace Tourism Object. This type of research is descriptive with a qualitative approach. Data collection techniques used by interview, observation, and documentation. The data collected from the results of interviews and observations and equipped with documentation were analyzed and then conclusions were drawn. Based on the results of this study, it was concluded that the Tourism and Culture Office of Siak Sri Indrapura Regency had played a role in promoting the Siak Palace Tourism Object. This can be seen from the first publicity by participating in various exhibitions, through various media (print, internet), social media, and making supporting tourism objects in introducing closer to visitors. Secondly, holding and participating in various existing events and involving various parties to support the promotion of the Siak Palace, such as the Tour de Siak, Serindit Race Board, and others. The three advertisements/media were used to promote the Siak Palace, either directly or indirectly. and Fourth, transportation access to the Palace location and around the Siak Palace as well as accommodation is available. The obstacles found were the lack of human resources as tourism development staff, limited facilities and infrastructure to support tourism objects, various problems for tourism business actors, and limited funds for marketing development and tourism destinations.

Actions (login required)

View Item