Analisis Strategi Humas Dalam Menangani Lama Waktu Tunggu Pelayanan Resep Obat Pasien Rawat Jalan Di RSIA Budhi Mulia Pekanbaru

Anisa, Salsha Billa (2021) Analisis Strategi Humas Dalam Menangani Lama Waktu Tunggu Pelayanan Resep Obat Pasien Rawat Jalan Di RSIA Budhi Mulia Pekanbaru. Other thesis, Universitas Islam Riau.

Text 179110123.pdf - Submitted Version Download (2MB)

Abstract

Abstract Analysis of Public Relations Strategies in Handling Long Waiting Time for Outpatient Prescription Drug Services at Budhi Mulia RSIA Pekanbaru Salsha Billa Anisa 179110123 This study was conducted to determine the public relations strategy in dealing with the long waiting time for prescription drug services in the pharmacy department. The concept used in this study uses the George R terry concept and uses 3 steps, namely Planning (Planning), Organization (Organizing), Implemen-tation (Actuating). The research conducted is through a qualitative approach, in taking in-formants using a purpose sampling technique, and obtained 5 informants. In data collection techniques, namely observation, interviews and documentation. After the data has been collected, it is processed through recording, typing, editing, and qualitative analysis while still using words that are usually arranged into expanded text. If the data collected is still lacking, the researcher will carry out a technique to check the validity of the data. The results showed that the public relations strategy in dealing with the long waiting time for outpatient drug prescription services, namely hospital public relations had implemented the plan, namely by registering through WA for outpatients it did not take long, but public relations at RSIA Budhi Mulia had not implemented it but had planning by adding medical personnel in the pharmacy department to speed up the drug compounding process and also planning that will be carried out by public relations by implementing an electronic communication media tool, namely to facilitate drug prescriptions given by doctors directly con-nected to the computer in the pharmacy department.

Actions (login required)

View Item