Putra, Zetria (2020) Aktivitas Media Relations Prime Park Hotel Pekanbaru Dalam Mempromosikan Paket Wedding Melalui Media Radio. Other thesis, Universitas Islam Riau.
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Abstract
Media Relations Activities Prime Park Hotel Pekanbaru uses three media relations activities that are used to promote wedding packages through radio media. Media briefings are conducted to cooperate with radio media, meetings with editors are conducted before conducting media relations activities, Radio talkshows are activities carried out to promote wedding packages through radio media. In this study using the concept of Sarah Silver about media relations activities. Efforts to conceptualize the media relations activity used are expected to increase hotel revenue, as well as provide information to the public who will hold a wedding at the Prime Park hotel in Pekanbaru. More and more people are learning about Prime Park Hotel Pekanbaru through radio. This research is a qualitative research method, which is the object of this study is the Prime Park Hotel Pekanbaru.
| Item Type: | Thesis (Other) | |||||||||
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| Uncontrolled Keywords: | Media Relations, Hotel, Radio | |||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | |||||||||
| Divisions: | > Ilmu Komunikasi | |||||||||
| Depositing User: | Mia | |||||||||
| Date Deposited: | 06 Jul 2022 03:16 | |||||||||
| Last Modified: | 06 Jul 2022 03:16 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/11998 |
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