Analisis Minat Konsumen Dalam Memilih Jasa Kursus Mengemudi Pandu Di Pekanbaru

Syam, Rihadatul’aisy (2020) Analisis Minat Konsumen Dalam Memilih Jasa Kursus Mengemudi Pandu Di Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Interest is one of the attitudes of consumers in deciding on a product purchase or service request. Before making a purchase and demand for consumer services usually gather information that comes from the scope of the company. Scout driving service is a driving service that has long been established in Pekanbaru. In 2014-2018 it fluctuated up and down. This study aims to identify and analyze consumer interest in choosing the services of driving driving courses in Pekanbaru. This type of research is descriptive qualitative. The population in this study are consumers who join the driving driving service program. And the sample used is the accidental sampling technique, namely consumers who accidentally met with researchers amounted to 40 consumers. Data analysis techniques in this study used a validity and reliability test and used conclusions in the form of interviews. The results of this study are consumers' interest in choosing a driving course service in Pekanbaru because of the cheap and affordable prices of other driving courses, affordable locations and strategic places, excellent service and can provide consumers comfort in driving activities as well as adequate facilities that are can make it easy for consumers to do driving activities

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