Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty pada Kopi Bubuk Kapal Api Studi Kasus Kedai Kopi Joy Jalan Teuku Umar Pekanbaru

Fajrina, Syarifah Alya (2020) Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty pada Kopi Bubuk Kapal Api Studi Kasus Kedai Kopi Joy Jalan Teuku Umar Pekanbaru. Other thesis, Universitas Islam Riau.

[img] Text
155210306.pdf - Submitted Version

Download (1MB)

Abstract

The purpose of this research is to find out and the effect of brand image and brand trust on the brand loyalty of coffee Kapal Api in Joy coffe shop Street Teuku Umar in Pekanbaru. Consists of brand image, brand trust and brand loyalty. The research method used is multiple linear regression analysis method. the results of the hypothesis of this study are suspected brand image and brand trust have a positive and significant effect on brand loyalty of powdered coffee Kapal Api in the joy coffe shop street teuku umar in Pekanbaru.The F test results state brand image and brand trust are variables that significantly influence consumer loyalty to buy coffee Kapal Api in the joy coffe shop street teuku umar in Pekanbaru. the T test results state that brand image and brand trust have the same positive and significant effect on consumer loyalty to buy coffee Kapal Api at street Teuku Umar Pekanbaru joy coffee shop.

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Image, brand trust, and brand loyalty to buy kapal api coffe.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mia
Date Deposited: 20 Jun 2022 14:26
Last Modified: 20 Jun 2022 14:26
URI: http://repository.uir.ac.id/id/eprint/11596

Actions (login required)

View Item View Item