Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty pada Kopi Bubuk Kapal Api Studi Kasus Kedai Kopi Joy Jalan Teuku Umar Pekanbaru

Fajrina, Syarifah Alya (2020) Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty pada Kopi Bubuk Kapal Api Studi Kasus Kedai Kopi Joy Jalan Teuku Umar Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this research is to find out and the effect of brand image and brand trust on the brand loyalty of coffee Kapal Api in Joy coffe shop Street Teuku Umar in Pekanbaru. Consists of brand image, brand trust and brand loyalty. The research method used is multiple linear regression analysis method. the results of the hypothesis of this study are suspected brand image and brand trust have a positive and significant effect on brand loyalty of powdered coffee Kapal Api in the joy coffe shop street teuku umar in Pekanbaru.The F test results state brand image and brand trust are variables that significantly influence consumer loyalty to buy coffee Kapal Api in the joy coffe shop street teuku umar in Pekanbaru. the T test results state that brand image and brand trust have the same positive and significant effect on consumer loyalty to buy coffee Kapal Api at street Teuku Umar Pekanbaru joy coffee shop.

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