Pengaruh Bauran Promosi Terhadap Volume Penjualan Sepeda Motor Yamaha Pada CV. Cipta Mitra Usaha Kecamatan Rengat Kabupaten Indragiri Hulu

Suprianto, Suprianto (2020) Pengaruh Bauran Promosi Terhadap Volume Penjualan Sepeda Motor Yamaha Pada CV. Cipta Mitra Usaha Kecamatan Rengat Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of Promotion Mix On Sales Volume of Yamaha Motorcycles on CV. Cipta Mitra Usaha Rengat District, Indragiri Hulu Regency. Sampling was done with a purposive sampling method with 54 samples as respondents, the analysis method used was qualitative and quantitative methods, data analysis was performed with simple linear regression with the help of the IBM SPSS Statistical Version 25 program. From the results of the study obtained a regression equation Y = 0.549 + 0.489X, it can be seen that the Promotion Mix has a positive influence on the Yamaha Motorcycle Sales Volume on the CV. Cipta Mitra Usaha, Rengat Subdistrict, Indragiri Hulu Regency, Whereas the t test regression showed that based on significant values, a significant value of 0,000 <0.1 was obtained. So it can be concluded that the Promotion Mix variable (X) affects the Sales Volume variable (Y). Based on the value that t arithmetic is 15.467 while in t table with df 52 and a significance level of 10% or 0.05 obtained 1.674. Because t arithmetic (15,467)> from t table (1,674) then Ho is rejected, then the Promotion Mix variable (X) has a significant effect on Sales Volume (Y). From this study also found that there are other variables that affect Sales Volume in addition to the promotion mix variable.

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