Komunikasi Pemasaran Batu Bata Di Rt/Rw 02/07 Kelurahan Tuah Negeri Kecamatan Tenayan Raya

Apriyanti, Sesra (2022) Komunikasi Pemasaran Batu Bata Di Rt/Rw 02/07 Kelurahan Tuah Negeri Kecamatan Tenayan Raya. Other thesis, Universitas Islam Riau.

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Abstract

Marketing Communication of Bricks at RT/RW 02/07 Tuah Negeri Village, Tenayan Raya District Sesra Apriyanti 179110122 This study is entitled "Brick Marketing Communication in RT/RW 02/07 Kelurahan Tuah Negeri, Tenayan Raya District." This study aims to determine how to market bricks, the driving and inhibiting factors for selling bricks. sale. The method used in this research is a qualitative method with a descriptive approach. The subjects in this study were brick entrepreneurs in RT/RW 02/07 Tuah Negeri Village, Tenayan Raya District. In this study there were 5 brick entrepreneurs who became informants. The results of this study indicate that there are 2 findings, the first is direct marketing and the second is indirect marketing through social media advertising. In marketing activities there are driving factors, namely advertising communication, price quality, economy and development, and inhibiting factors, namely economy, road access and technology.

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