Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Skincare Ms Glow (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Di Universitas Islam Riau)

Putri, Silfia Harfiani (2022) Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Skincare Ms Glow (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Di Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine how much influence brand image has on purchasing decisions for MS Glow skincare products for students of the Faculty of Economics and Business at the Islamic University of Riau. The sample of this research is 100 respondents who use purposive sampling method. The data analysis method was carried out in a qualitative descriptive manner with a simple linear regression analysis tool. The results showed that brand image has a positive and significant influence on the purchasing decisions of students of the Faculty of Economics and Business at the Islamic University of Riau.

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Image and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 23 May 2022 09:18
Last Modified: 23 May 2022 09:18
URI: http://repository.uir.ac.id/id/eprint/11104

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