Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggaan “Dari Sansa Coffee” Di Pekanbaru

Putra, Ilham Bernando (2022) Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggaan “Dari Sansa Coffee” Di Pekanbaru. Other thesis, Universitas Islam Riau.

[img] Text
155210760.pdf - Submitted Version

Download (2MB)

Abstract

The purpose of this study was to determine and analyze the effect of price and service quality partially and simultaneously on customer satisfaction from Sansa Coffee in Pekanbaru. The population in this study are all consumers Dari Sansa Coffe. The sampling technique in this study uses the Purposive Sampling technique, a sample collection technique with certain criteria by researchers when they are (customers) who have received services after purchasing. coffee shop products totaling 40 people. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that the price and service quality partially and simultaneously have a significant effect on customer satisfaction from Sansa Coffee in Pekanbaru. The magnitude of the influence of price and service quality on customer satisfaction from Sansa is 80.1%.

Item Type: Thesis (Other)
Uncontrolled Keywords: Price, Quality of Service And Costumer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mohamad Habib Junaidi
Date Deposited: 23 May 2022 09:13
Last Modified: 23 May 2022 09:13
URI: http://repository.uir.ac.id/id/eprint/11092

Actions (login required)

View Item View Item