Hendrika, Yosi (2021) Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Perawatan Kecantikan (Studi Kasus Di Istana Kosmetik Sorek). Other thesis, Universitas Islam Riau.
![[img]](https://repository.uir.ac.id/style/images/fileicons/text.png) |
Text
175210859.pdf - Submitted Version Download (2MB) |
Abstract
This study aims to determine the factors that influence purchasing decisions at the Sorek Cosmetic Palace. The sample used in this study is a purposive method, this study uses 30 respondents, the majority of whom like to buy cosmetics at the Sorek Cosmetic Palace. The data obtained by the Validity Test, Reliability Test, Multiple Linear Regression Test, Coefficient of Determination Test (R2), and T Test (partial). Based on the results of the study indicate that the influencing factors have a significant effect on purchasing decisions at the Sorek Cosmetic Palace.
| Item Type: | Thesis (Other) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Uncontrolled Keywords: | Influencing factors, Purchase Decision, Cosmetics | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 20 May 2022 11:03 | ||||||
| Last Modified: | 20 May 2022 11:03 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/10981 |
Actions (login required)
 |
View Item |
