Analisis Brand Equity ( Ekuitas Merek ) Sepeda Merek Polygon Survei Pada Masyarakat Desa Berumbung Baru Kecamatan Dayun Kabupaten Siak

Safitri, Nuri Dwi (2021) Analisis Brand Equity ( Ekuitas Merek ) Sepeda Merek Polygon Survei Pada Masyarakat Desa Berumbung Baru Kecamatan Dayun Kabupaten Siak. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to determine the analysis of brand equity on Polygon bicycles brand located in Berumbung Baru Village, Dayun District, Siak Regency. The sample used is the census technique method, this study uses 46 respondents who are the people of Berumbung Baru Village who already have a Polygon brand bicycle.Analysis of the data using descriptive methods, tabulation and scale ranges. The data used for the sample is sales data in the Village Unit Cooperatives in the region. The data was obtained using two tests, namely the Validity Test and the Reliability Test. Based on the results of the study, it was shown that the Polygon brand bicycle was well known by the consumers of the Berumbung Baru Village community, Dayun District, Siak Regency.

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Equity (Brand Equity), Polygon
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 20 May 2022 11:02
Last Modified: 20 May 2022 11:02
URI: http://repository.uir.ac.id/id/eprint/10962

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