Pengaruh Produk Dan Harga Terhadap Keputusan Pembelian Emas Imitasi (Studi Kasus Konsumen London Silver Di Sorek)

Sapitri, Pera (2021) Pengaruh Produk Dan Harga Terhadap Keputusan Pembelian Emas Imitasi (Studi Kasus Konsumen London Silver Di Sorek). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine and analyze the effect of product and price on purchasing decisions and to determine which variables have an influence on purchasing decisions of imitation gold (a case study of consumers of london silver in sorek). The population in this study are consumers who shop at the London silver store. The sample in this study amounted to 90 respondents who were taken using incidental sampling technique and the data collection method used a questionnaire that had been tested for validity and reliability. Data analysis techniques used to answer the hypothesis are multiple linear regression test, t test, f test, and test of determination (R2). The results showed that partially product (X1) and price (X2) variables had a positive and significant effect on purchasing decisions for imitation gold (a case study of a London-silver consumer in Sorek).

Item Type: Thesis (Other)
Uncontrolled Keywords: Product, Price, and Purchase Decision.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 19 May 2022 15:07
Last Modified: 19 May 2022 15:07
URI: http://repository.uir.ac.id/id/eprint/10947

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