Pengaruh Persepsi Harga, Kepercayaan Dan Orientasi Belanja Terhadap Keputusan Pembelian Secara Online Situs Shopee Pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Islam Riau

Aulia, Yoza Indah (2021) Pengaruh Persepsi Harga, Kepercayaan Dan Orientasi Belanja Terhadap Keputusan Pembelian Secara Online Situs Shopee Pada Mahasiswa Manajemen Fakultas Ekonomi Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study was conducted to determine and analyze the effect of price perception, trust and shopping orientation on online purchasing decisions on the Shopee site for Management Students, Faculty of Economics, Islamic University of Riau. This research was carried out with a quantitative descriptive method using primary data obtained through interviews and research questionnaires. Respondents taken were 100 students using Non-Probability Sampling with simple random sampling method, because this method uses the criteria that have been selected by the researcher in selecting the sample. From the results of the study, it is known that price perception, trust and shopping orientation partially or jointly have a significant positive effect on purchasing decisions.

Item Type: Thesis (Other)
Uncontrolled Keywords: Price Perception, Trust, Shopping Orientation and Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Febby Amelia
Date Deposited: 19 May 2022 15:07
Last Modified: 19 May 2022 15:07
URI: http://repository.uir.ac.id/id/eprint/10944

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