Elza, Febby (2021) Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Sepatu Olahraga Futsal Adidas Di Toko Friendly Sport Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
Abstract The Effect of Product Quality and Product Design towards Purchasing Decision Towards Adidas Futsal Sport Shoe on Friendly Sport Store Pekanbaru By: FEBBY ELZA NPM 165210129 This research purpose is to find out how specifically the quality of a pair of futsal shoes and the design of the shoe affect the decision of purchasing the product for a potential customer. This study was done using a quantitative approach with the customer from Friendly Sport Pekanbaru Store as the respondents. 100 respondents participated in this research, and data gathered from this research are processed using SPSS analysed using multiple linear regression and compared by using t-test and f-test. The results of this study are the quality of a product does affect the purchasing decision towards Adidas Futsal Sport, and design does affect the purchasing decision towards Adidas Futsal Sport Shoe, and Quality and Product positively and significantly affect the decision making in buying a pair of futsal shoes.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Quality, Product Desain, Purchasing Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 19 May 2022 15:02 | ||||||
| Last Modified: | 19 May 2022 15:02 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/10921 |
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