Strategi Komunikasi PT. Telkom Wilayah Telekomunikasi Riau Daratan Dalam Mensosialisasikan Program Paradigma Sehat 4P

Ariani, Ria Dwi (2021) Strategi Komunikasi PT. Telkom Wilayah Telekomunikasi Riau Daratan Dalam Mensosialisasikan Program Paradigma Sehat 4P. Other thesis, Universitas Islam Riau.

Text 159110059.pdf - Submitted Version Download (1MB)

Abstract

PT. Telkom Riau Daratan Telecommunications Region which is engaged in information technology requires its employees to have good abilities in carrying out each of their jobs. To support this, of course, every employee is required to maintain a good immune system so that every job can be completed optimally. PT. Telkom Riau Daratan Telecommunications Region provides facilities to the Human Resource Development (HRD) unit in the form of the 4P Healthy Paradigm program to improve the healthy lifestyle of its employees. The purpose of this study is to find out and get an overview of the communication strategy of PT. Telkom Riau Daratan Telecommunications Region in disseminating the 4P Healthy Paradigm Program. The research method used is a qualitative method. The subject of the research is the Manager of the Community Development Center and 3 employees on the grounds that they are employees who actively participate in health programs. From the results of research and discussion, it can be concluded, namely the communication strategy of PT. Telkom Telecommunications Riau Mainland in socializing the 4P healthy paradigm program, which has been carried out by using communication media in supporting and facilitating the process of delivering health messages (visual media, audio and audio visuals), such as websites, emails, telephones, banners and brochures.

Actions (login required)

View Item