Ramadanti, Dhea Triana (2021) Pengaruh Harga, Kelengkapan Produk, Dan Lokasi Terhadap Keputusan Pembelian Di Toko Obat Bundo Basamo. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of price, product completeness, and location on purchasing decisions. The population in this study were all consumers who had shopped at the Bundo Basamo drug store. Samples were taken as many as 100 respondents. Data was collected by distributing questionnaires to consumers who had shopped at the bundobasamo drug store. Sampling using accidental sampling technique. The data analysis technique used is multiple linear regression analysis technique. The results of this study indicate that: (1) price, product completeness, and location together have an effect on purchasing decisions, (2) price partially has a positive effect on purchasing decisions, (3) product completeness partially has a positive effect on purchasing decisions. , and (4) location partially has a positive effect on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Price, Completeness of The Product, Location, and Purchase Decisi | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 26 Apr 2022 09:24 | ||||||
| Last Modified: | 26 Apr 2022 09:24 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/10656 |
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