Ilhamsyah, Rido (2021) Analisis Bauran Pemasaran Eceran (Ritel) Terhadap Kepuasan Konsumen Pada Swalayan Muslim Madani Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine and analyze the retail marketing mix on consumer satisfaction at Muslim Madani supermarkets in Pekanbaru. This research is a quantitative research with survey method. The population in this study were the consumers of the Muslim Madani supermarket in Pekanbaru. The sampling technique used accidental sampling with a total sample of 100 people. Types and sources of data using primary and secondary data. The data collection technique uses a questionnaire that has been tested for validity and reliability. The results of this study indicate that the variables of product, price, promotion and location have a significant positive effect on satisfaction at the Pekanbaru Madani Muslim Supermarket. To test simultaneously the retail marketing mix variables together have a positive and significant effect on satisfaction at the Pekanbaru Madani Muslim Supermarket.
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Retail Marketing Mix and Consumer Satisfaction | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 26 Apr 2022 09:24 | ||||||
| Last Modified: | 26 Apr 2022 09:24 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/10650 |
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