Analisis Keputusan Pembelian Konsumen Pada Usaha Mikro Kecil Menengah (UMKM) Perabot Kaca Aluminium Cipta Karya Di Kulim Kota Pekanbaru

Oktafiani, Elza (2020) Analisis Keputusan Pembelian Konsumen Pada Usaha Mikro Kecil Menengah (UMKM) Perabot Kaca Aluminium Cipta Karya Di Kulim Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Aluminum Glass Furniture Cipta Karya is a business engaged in the manufacture of aluminum glass. The glass and aluminum industry in which the type of work is the industry that processes glass and aluminum from semi-finished goods after the production process. Medium Microorganism Research (UMKM) aluminum glass furniture created by the kulim city Pekanbaru. Purchasing decision indicators used in this study discuss needs, information search, alternative evaluation, purchasing and consumption, evaluation of alternatives after purchase. This research method uses quantitative methods with descriptive survey type. Types and sources of data used in this study are primary data and secondary data. Data collection techniques using questionnaires, interviews, observation, and documentation. The results of this study indicate purchasing research at the Micro Small and Medium Enterprises (UMKM) Cipta Karya aluminum glass furniture in the city of Kulim Pekanbaru has been "Agree" to consumer purchasing decisions and must maintain the quality of products that can buy back purchases from consumers.

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