Analisis Pemasaran Dan Keputusan Petani Dalam Memasarkan Tandan Buah Segar (TBS) Kelapa Sawit Di Kecamatan Kabun Kabupaten Rokan Hulu

Samosir, Regina (2019) Analisis Pemasaran Dan Keputusan Petani Dalam Memasarkan Tandan Buah Segar (TBS) Kelapa Sawit Di Kecamatan Kabun Kabupaten Rokan Hulu. Other thesis, Universitas Islam Riau.

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Abstract

Palm oil is one of the plantation products that become export commodities. Palm oil commodity has a strategic role in the Indonesian economy and especially in Riau Province. This study aims to: (1) Analyze the characteristics of oil palm farmers in marketing oil palm in Kabun District, Rokan Hulu Regency. (2) Analyzing marketing channels and institutions, marketing functions, marketing costs, marketing margins, marketing profits, farmar share and marketing efficiency of oil palm. (3). Analyzing the factors influencing farmers' decision to market FFB this research was conducted in Kabun District, Rokan Hulu Regency, namely in Kabun, Aliantan, Koto Ranah, Batu Step, Bencah Kesuma, and Giti Villages. This research was conducted in July 2019 until December 2019. Sampling was carried out using a simple random sampling method, with a total of 60 samples of oil palm farmers. The results showed that oil palm farmers were at the productive age of 51 years, farmers had an average level of education of 10 years, and farmers were quite experienced in farming with an average area of 2 hectares of land and the number of family members of an average of 5 farmers. The number of traders sample is 4 people with an average productive age of 44 years. The average level of education is 10 years and the merchant traders are quite experienced in trading with an average of 12 years. There are two marketing channels for oil palm FFB (farmer-mill) and (farmer-to-mill). Marketing functions performed by farmers: sales, transportation, capital, risk management while collecting traders include: purchasing, selling, collecting, transporting, financing, risk, standardization and market information. Marketing costs incurred by farmers amounting to Rp. 198.28 and collecting traders Rp.49,51. The profit gained by farmers is Rp. 1,216 and collecting traders Rp. 1,370. The marketing of oil palm FFB in Kabun District is classified as efficient. This can be seen from the marketing efficiency value of 17.45. Dominant factors influencing farmers' decision to market oil palm FFB in Kabun Sub-district are FFB price, production, farming experience, farmer education level, factory distance, and car ownership.

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