Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Minat Beli Pakaian Bayi (studi Kasus Toko Istana Bayi Jalan Arifin Acmad No 88 ABC Pekanbaru, Riau)

Putri, Endah Permata (2020) Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Minat Beli Pakaian Bayi (studi Kasus Toko Istana Bayi Jalan Arifin Acmad No 88 ABC Pekanbaru, Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study discusses the study and analysis of brand image, product quality, and price pf interest in buying baby clothes at Istana Bayi Pekanbaru. The research method used ia descriptive and quantitative method. To find and analyze the independent variables on the variables used multiple regression equations,coefficient of determination, and hypothesis testing partially and simultaneously. Study sample payment of 100 people with a purposive sampling method. The result showed that partial good brand image, product quality and price prove the buying interest. Meanwhile, the variables of brand image, product quality, and price are significant to the variables of interest in buying baby clothes at Istana Bayi Peknbaru.

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