Items where Author is "Mardatillah, Annisa"

Article

Mardatillah, Annisa and Yuliani, Sri and Ghani, Miharaini Md and Rosmayani, Rosmayani (2025) Digital Marketing Strategy Across Cultures: Algorithmic Bias, Local Media, MSME Performance, Indonesia & Malaysia. International Journal of Innovative Research And Scientific Studies, 8 (2). pp. 4091-4101. ISSN 2617-6548

Alayya, Syakila Vazenly Al and Mardatillah, Annisa (2025) Pengaruh Beban Kerja dan Kompensasi Terhadap Turn Over Intention Pegawai Pada Petrochina Internasional Jabung Ltd Jambi. Synergy : Jurnal Bisnis dan Manajemen, 5 (1). pp. 54-64. ISSN 2777-0354

Mardatillah, Annisa (2025) Smart City In Sustainable Policy Development As A Competitiveness Strategy: Literature Review. Jurnal Review Pendidikan dan Pengajaran., 7 (4). ISSN 2655-710X

Mardatillah, Annisa and Angraini, Lilis Marina and Yuliani, Sri (2024) Enhancing Marketing Performance in Batik Malay Industry: Optimization Competitive Advantage by Leveraging Augmented Reality Marketing. Cogent Business & Management, 11 (1). ISSN 2331-1975

Ramadhani, Novi Suci and Mardatillah, Annisa (2024) Pengaruh Desain Produk Terhadap Keputusan Pembelian Pada PM Collection Pekanbaru. Synergy Jurnal Bisnis dan Manajemen, 4 (1). pp. 1-7. ISSN 2777-0354

Fauzia, Sifa and Mardatillah, Annisa (2024) Pengaruh Endorse Non Selebriti Dan Brand Image Terhadap Keputusan Pembelian Pada Fashion Muslim Hikayat Collection Pekanbaru. Jurnal Ilmu Administrasi Bisnis dan Ilmu Sosial, 2 (1). pp. 17-29.

Wati, Devli Anas and Mardatillah, Annisa (2024) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Pillar Coffe Shop di Pekanbaru. Synergy : Jurnal Bisnis dan Manajemen, 4 (2). ISSN 2777-0354

Mardatillah, Annisa and Sari, Meci Nilam (2024) Rasch Model For Gender-Based Analysis Of Innovation Behavior Among Culinary Msme Entrepreneurs In Indonesia. Jurnal Review Pendidikan dan Pengajaran., 7 (4). pp. 14298-14311. ISSN 2655-710X

Mardatillah, Annisa (2023) Competitive strategy of halal tourism in Riau: opportunities and challenges. Jurnal Pariwisata Pesona, 8 (3). ISSN 1410-7252

Ghani, Miharaini Md and Osman, Mohd Nizam and Omar, Siti Zobidah and Mohd Radzi, Siti Ramizah Khairunnisa and Mustafa, Wan Azani and Mardatillah, Annisa (2023) Current Approaches of Artificial Intelligence (AI) in Leading Behavioural Change: The Latest Review. Journal of Advanced Research in Applied Sciences and Engineering Technology, 35 (1). pp. 143-155. ISSN 2462-1943

Mardatillah, Annisa and Rosmayani, Rosmayani (2023) The Effect of Innovation on Sustainable Competitive Advantage Through Local Wisdom in Padang Restaurants in Pekanbaru. Jurnal Pendidikan dan Penelitian Indonesia, 9 (4). pp. 506-516. ISSN 2502-8103

Ermalita, Risma and Mardatillah, Annisa (2023) Pengaruh CRM (Costumer Relationship Management) Terhadap Keunggulan Bersaing Pada Distro 88 Pekanbaru. Synergy: Jurnal Bisnis dan Manajemen, 3 (2). pp. 59-67. ISSN 2777-0354

Mardatillah, Annisa and Rosmayani, Rosmayani and Prayuda, Rendi (2023) Sustainability of Business Strategy Based on Indigenous Product Creativity in the Weaving Industry of Palm Oil Waste in Riau, Indonesia. International Journal of Sustainable Development and Planning, 18 (8). pp. 2571-2578. ISSN 1743-7601

Yunisman, Yunisman and Salioso, Herdi and Febrianto, Surizki and Prayuda, Rendi and Mardatillah, Annisa (2022) Analysis Of Quality of Animal Health Services by Veterinary Medical and Veterinary Paramedic Services in Food Security and Agricultural Agency of Rokan Hilir Regency. International Journal of Health Sciences, 14 (3). pp. 1030-1046. ISSN 2550 - 6978

Mardatillah, Annisa and Rosmayani, Rosmayani (2022) A Market Development Business Strategy of Eco Friendly Craft From Palm Oil Stand Waste in Rokan Hilir, Riau. Jurnal Aplikasi Bisnis dan Manajemen (JABM), 8 (2).

Rosmayani, Rosmayani and Mardatillah, Annisa (2022) Pendampingan Tata Kelola Badan Usaha Milik Desa (BUMDes) di Desa Muaro Sentajo Kecamatan Sentajo Raya Kabupaten Kuantan Singingi. Canang : Jurnal Pengabdian Masyarakat, 2 (1). pp. 6-10. ISSN 2502-6496

Putri, Tika and Mardatillah, Annisa (2022) Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Bagian Servis Pada PT. Agung Toyota SM. Amin Pekanbaru. Synergy: Jurnal Bisnis dan Manajemen, 2 (1). pp. 27-33.

Rosmayani, Rosmayani and Mardatillah, Annisa (2022) Perspektif Bisnis: Kajian Lingkungan Eksternal dan Lingkungan Internal Pemanfaatan Limbah Lidi Kelapa Sawit Di Kabupaten Rokan Hilir Provinsi Riau. Jurnal Ilmu Lingkungan, 16 (1).

Rosmayani, Rosmayani and Mardatillah, Annisa (2021) Keunggulan Bersaing Berkelanjutan Berbasis Inovasi dan Kearifan Lokal Pada Usaha Kecil dan Menengah Makanan Tradisional di Pekanbaru. Dinamika Lingkungan, 8 (2).

Vega, Nadia and Mardatillah, Annisa (2021) Pengaruh Citra Merek (Brand Image) Terhadap Loyalitas Merek Produk Lipstik Wardah Pada Global Kosmetik Kecamatan Tualang Kabupaten Siak. Synergy: Jurnal Bisnis dan Manajemen, 1 (2). pp. 38-44. ISSN 2777-0354

Halimatussa’diah, Halimatussa’diah and Mardatillah, Annisa (2021) Pengaruh Inovasi Produk Olahan Nanas Terhadap Keunggulan Bersaing Berkelanjutan (Studi Pada Koperasi Kelompok Tani Tunas Makmur Di Desa Kampung Jawa Kabupaten Bengkalis). Synergy : Jurnal Bisnis dan Manajemen, 1 (1).

Mardatillah, Annisa and Rosmayani, Rosmayani (2021) Program Penyusunan Standar Operasional Prosedur BUMDes Untuk Peningkatan Kualitas Pelayanan Pada Desa Koto Sentajo, Kabupaten Kuantan Singingi. Canang : Jurnal Pengabdian Masyarakat, 1 (2). pp. 41-45. ISSN 2502-6496

Mardatillah, Annisa and Raharja, Samun Jaja and Hermanto, Bambang and Herawaty, Tetty (2020) Human Capital and Partnership to Achieve of Sustainable Competitive Advantage in Micro and Small Business. International Journal Supply Chain Management (IJSCM), 9 (5).

Mardatillah, Annisa (2020) The Enterprise Culture Heritage Of Minangkabau Cuisine, West Sumatra Of Indonesia as A Source Of Sustainable Competitive Advantage. Journal of Ethnic Foods, 7 (34). pp. 1-10.

Rosmayani, Rosmayani and Mardatillah, Annisa (2020) Model of Intention to Behave in Online Product Purchase For Muslim Fashion in Pekanbaru, Indonesia. Journal of Islamic Marketing.

Mardatillah, Annisa and Rosmayani, Rosmayani and Ramadani, Shafira (2020) Sustainable Competitive Advantage of Riau Malay Weaving Industry Based on Local Wisdom. International Research Journal of Business Studies, 13 (3).

Mardatillah, Annisa and Raharja, Samun Jaja and Hermanto, Bambang and Herawaty, Tetty (2019) Riau Malay Food Culture in Pekanbaru, Riau Indonesia: Commodification, Authenticity, and Sustainability in A Global Business Era. Journal of Ethnic Foods, 6 (3). pp. 1-10.

Mardatillah, Annisa (2016) Analisis Produk Total Kue Bangkit Khas Riau Usaha Peningkatan Pendapatan Keluarga (UP2K) Kembang Melati Di Kota Pekanbaru. Jurnal Valuta, 2 (1).

Rosmayani, Rosmayani and Mardatillah, Annisa (2016) Effect Of Marketing Mix Of Services and Quality Of Services to Customer’s Loyalty (Case Study Of PT. Bank Perkreditan Rakyat Pekanbaru City, Indonesia. International Journal of Commerce and Management, 4 (10).

Rosmayani, Rosmayani and Mardatillah, Annisa (2016) Role Of Student Through Entrepreneurial Orientation In Facing The Challenges And Opportunities Of The Asean Economic Community In 2015. The 3rdICBESS.

Conference or Workshop Item

Adrianti, Nieken and Mardatillah, Annisa and Lubis, Ema Fitri (2024) The Influence of Product Attributes on the Decision to Purchase Batik Fabric at the Andalan Batik House Pangkalan Kerinci. In: International Conference on Law and Social Science, Universitas Islam Riau Pekanbaru.

Mardatillah, Annisa and Rosmayani, Rosmayani and Prayuda, Rendi (2022) Business Development Strategy Based On Indigenous Product Creativity (Case Study On Craft-Industry Palm Oil Waste In Rokan Hilir, Riau). In: International Conference Economic Business Governance Challenges 2022, 21-22 Juli.

Mardatillah, Annisa and Rosmayani, Rosmayani and Prayuda, Rendi (2022) Dynamics Of The Social Capital In Increasing The Competitiveness Of The Riau Malay Woven Fabric Pekanbaru. In: International Conference Economic Business Governance Challenges 2022, 21-22 Juli.

Mardatillah, Annisa and Raharja, Samun Jaja and Hermanto, Bambang and Herawaty, Tetty and Miftahuddin, Asep (2019) The Importance of Characteristic Partnership as A Sustainable Competitive Advantage: A Perspective Review. In: Conference: Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018..

Mardatillah, Annisa and Rosmayani, Rosmayani (2016) Role of Student Through Entrepreneurial Orientation In Facing The Challenges And Oppurtunities Of The ASEAN Economy Community In 2015. In: The 3rd International Conference on Business, Economics and Social Sciences., 10-11 Agustus, Bali.

Book

Mardatillah, Annisa and Angraini, Lilis Marina and Yuliani, Sri (2025) Augmented Reality Marketing: Keunggulan Bersaing sebagai Strategi Meningkatkan Kinerja Pemasaran. Pustaka Aksara, Surabaya, Jawa Timur, Indonesia. ISBN 978-623-161-458-2

Mardatillah, Annisa (2024) Manajemen Strategis : Membangun Keunggulan Kompetitif di Era Digital. UIR Press, Pekanbaru. ISBN 978-623-8687-20-6

Mardatillah, Annisa (2024) Perilaku Inovasi Berbasis Sumber Daya: Strategi Meningkatkan Daya Saing. UIR Press, Pekanbaru. ISBN 978-623-8687-30-5

Mardatillah, Annisa and Rosmayani, Rosmayani and Prayuda, Rendi (2022) Manajemen strategi : Keunggulan Bersaing Berkelanjutan Berbasis Indigenous Product Creativity. Marpoyan Tujuh Publishing. ISBN 978-602-6403-32-2

Mardatillah, Annisa (2021) Keunggulan Bersaing Berkelanjutan Berbasis Kapabilitas Etnik Modal Manusia. Pustaka Aksara, Jl. Karangrejo Sawah IX nomor 17, Surabaya. ISBN 978-623-5964-07-2

Mardatillah, Annisa (2021) Manajemen Strategi Berbasis Intangible Assets (Sumber Daya Tidak Berwujud). Pustaka Aksara. ISBN 978-623-5964-06-5

Patent

Annisa Mardatillah (2025) HAKI. -.

Other

Mardatillah, Annisa (2025) Bukti Korespondensi Jurnal. -.

Mardatillah, Annisa (2025) Menjadi Reviewer. -. (Unpublished)

Mardatillah, Annisa (2025) Turnitin Results. -. (Unpublished)

Mardatillah, Annisa (2022) Turnitin Results. Universitas Islam Riau.

Rosmayani, Rosmayani and Mardatillah, Annisa (2019) Desision Letter. Decision.

Mardatillah, Annisa Kontrak Hibah Penelitian. -. (Unpublished)

Mardatillah, Annisa Korespondensi Jurnal. UNSPECIFIED.