Akbar, Khairyan
(2020)
Perencanaan Komunikasi Dalam Proses Siaran Digitalisasi Staisun TVRI Riau dan Kepri.
Other thesis, Universitas Islam Riau.
Abstract
Planning is a process to determine where to go by identifying what conditions must be met in order to get to that place in the most efficient and effective way, in other words planning is the determination of the specifications of the objectives to be achieved including the ways that will be used to achieve these goals. "Planning back" can sometimes be a key factor in achieving the ultimate success. Assifi and French's Communication Planning Model Here the researcher uses the communication planning model made by Assifi and French in 1982 to summarize the steps for the communication planning model by Assifi French, namely: analyzing problems, analyzing audiences, formulating goals, selecting media and channels, planning media production, planning management, monitoring and evaluation. Why did the transmitter have to be replaced digitally? Haven't analog transmitters been very satisfying? It is true that for more than 50 years the Analog television transmitter has proven its excellent performance. But from the other side, that is, when digital technology has shown its superiority, the analog transmitter deserves to be replaced. The main reason for this replacement is: for the sake of efficiency over frequency occupation. Because frequency is a natural resource that cannot be renewed, so that its existence must be utilized as efficiently as possible. So the only way that can increase the efficiency of this frequency usage is digital technology. This study uses a qualitative method which aims to describe what happened in this study. This research is descriptive in nature which only contains situations or events and does not test hypotheses or make predictions. Descriptive method aims to describe systematically the facts or characteristics of a particular population or certain fields factually and accurately.
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