Rahmiati, Widya
(2020)
Strategi Pengembangan Objek Wisata Teluk Jering Desa Kenidai Kecamatan Tambang Kabupaten Kampar.
Other thesis, Universitas Islam Riau.
Abstract
This study aims to determine the Strategy for the Development of the Jering Bay Tourism Object, Kenidai Village, Tambang District, Kampar Regency. The population of this study were visitors to the Jering Bay tourism object, while the number of samples in this study were 100 respondents. In this study, sampling was carried out using the Slovin approach technique. This research is a qualitative research and uses interviews, questionnaires and documentation as data collection methods. Data analysis used SWOT analysis by identifying internal and external variables. Internal variables indicate that it is close to the city of Pekanbaru, has pristine nature and promotes through social media. From external variables, EFAS results show that Jering Bay Tourism has a pretty good opportunity and is in quadrant I position, which is an advantageous position because it has strengths and opportunities. In this case, Teluk Jering Tourism can maximize its strengths to take advantage of existing opportunities.
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