Aktivitas Bauran Promosi Dalam Menginformasikan Waterpark Harationica Duri

Herlina, Keffy Febria (2019) Aktivitas Bauran Promosi Dalam Menginformasikan Waterpark Harationica Duri. Other thesis, Universitas Islam Riau.

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Abstract

Harationica is one of the newest Waterparks in Riau, which was built and inaugurated on 25 August 2018 and is the largest waterpark in Mandau Subdistrict, Bengkalis Regency. With the inauguration of this water vehicle it will worship the list of water tourism in Riau, especially for the Duri region itself. Harationica Waterpark because this Waterpark is the only waterpark in thorns, and the largest in the Bengkalis Regency. With a water park area of 4.75 hectares. Because Harationica waterpark is located in Mandau sub-district, this waterpark is the only and the largest for a class of sub-districts. Until it became the largest waterpark in the Regency of Bengkulu. This study aims to determine and analyze how the promotional mix activities in informing Harationica Duri waterpark. The promotion mix is a combination of personal sales advertising, sales promotion, direct marketing and publicity. This research uses descriptive research with a qualitative approach. The subjects in this study used a purposive sampling technique. There are six informants in this study. Data collection uses interview and documentation techniques. Data analysis uses data collection, data reduction, data presentation, and verification. The results of the study are the activities carried out by Harationica Duri waterpark in informing water parks including by implementing promotional mixes such as advertising, promotion mix, publicity, direct marketing. In the mainstay of their media are social media Facebook and Instagram.

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