Analisis Nilai Estetika Wanita Pada Kemasanan Shampo Sunsilk Hairfall Solution Versy Francesca Fusco (studi Analisis Semiotika Roland Barthes)

Caryanti, Caryanti (2019) Analisis Nilai Estetika Wanita Pada Kemasanan Shampo Sunsilk Hairfall Solution Versy Francesca Fusco (studi Analisis Semiotika Roland Barthes). Other thesis, Universitas Islam Riau.

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Abstract

Hairfall Solution shampoo packaging represents aesthetic value, so consumers are expected to pay attention to the appearance of the packaging to find out the various markings made by advertisers in an effort to attract the audience's interest from Sunsilk Hairfall Solution Shampoo Packaging. The purpose of this study was to determine the semiotic analysis contained in the Francesca Fusco Sunsilk Shampoo Packaging and to determine the aesthetic values in the Sunsilk Hairfall Solution Shampoo Packaging Francesca Fusco Version. This study uses a qualitative method. The subject in this study was the aesthetic value of women in Sunsilk Hairfall Solution Shampoo. Sources of data in this study are primary data and secondary data. Data collection techniques in this study were observation, interviews, and documentation. Checking the validity of the data in this study was carried out by triangulation. Data analysis using Roland Barthes's semiotic analysis technique. The results of this study indicate that the semiotic meaning of the packaging of Francesca Fusco's Sunsilk Hair Fall Solution shampoo is: Sunsilk Hair Fall Solution shampoo by Francesca Fusco's version is a shampoo product that understands women's problems, especially for the needs of long hair loss. This shampoo package conveys the message that a woman must have the courage to go forward, overcoming all her fears to achieve the dreams she wants. This is also reinforced in the visualization in Francesca Fusco's Sunsilk Hair Fall Solution package which depicts a model that tries to pull her beautiful hair firmly with her left hand where she pulls with a confident smile as if there would be no hair loss when the grip of her hand removed the long hair.

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