Pelaksanaan Strategi Komunikasi Pemasaran Cerita Baru Center Dalam Pengembangan Pariwisata Sebagai Penyokong Perekonomian Riau

Pratama, Bekti (2019) Pelaksanaan Strategi Komunikasi Pemasaran Cerita Baru Center Dalam Pengembangan Pariwisata Sebagai Penyokong Perekonomian Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how the implementation of marketing communication strategies carried out by the cerita baru center in the development of tourism supporting the economy using the concept of integrated marketing communication or integrated communication namely direct marketing, sales promotion and public relations . In this study using a qualitative approach with a descriptive presentation that is presented in the form of description. Data collection techniques used are by observing, interviewing and documenting, using data validity checking is the technique of triangulation. The research subjects in this study were Mr.Raja Hendra saputra as the head of the field of tourism destinations, Mrs. Syarifah Sofiah as the chief of promotion department and Mr. Raden Heru Kristanto as the advocacy and analysis of media partnerships. the research results obtained are the New Story Center using a strategy. Open a Tourism Information Provider Place at the Airport or the Media Center Special cerita baru center (CBC), b. Implementation of Coverage and Promotion of Tourism Events Through Printed-Media, Television, Social Media and Radio, c. Running an Annual Event Calendar Related to Tourism, d. Make a Tourism Magazine in 3 Languages. Namely, Indonesian, English and Arabic and e. Implementation in Providing Press Release.

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