Strategi Pemasaran Pada PT. Rotte Ragam Rasa Ekonomi Syariah

Siregar, Fauziah Asri (2019) Strategi Pemasaran Pada PT. Rotte Ragam Rasa Ekonomi Syariah. Other thesis, Universitas Islam Riau.

Preview

Text 152310192.pdf - Submitted Version Download (4MB) | Preview

Abstract

This research is motivated by looking at the ever increasing development of the bakery business, one of which is PT. Rotte Ragam Rasa which is currently developing rapidly among the people, especially Muslim communities in the city of Pekanbaru. PT. Rotte Ragam Rasa is a company engaged in the culinary field, bakery / bread. The research problem is how the marketing strategy implemented by PT. PT. Rotte Ragam Rasa. The purpose of this study was to determine the marketing strategy carried out by PT. Rotte PT. Rotte Ragam Rasa. The theoretical framework uses marketing theory, which is Market Segmentation, Targeting Market, Positioning and Sharia Marketing Ethics. The research type is field research with data analysis using descriptive qualitative methods. Data sources used are primary and secondary data sources. The results of this study indicate that the marketing strategy undertaken by PT. Rotte Ragam Rasa is good, that is placing a strategic location, providing the best value / service to the community, making a questionnaire / questionnaire to consumers, maintaining trust by applying the nature of honesty, fairness, trustworthy and not prejudice. So as to meet the aspects of market segmentation (segmentation), determination of target markets (targeting), determination of market positions (positioning) and Sharia marketing ethics in accordance with the principles of Sharia Economy.

Actions (login required)

View Item