Pengaruh Kualitas Pelayanan Islami Terhadap Kepuasan Konsumen Pada PT. Rotte Ragam Rasa Pekanbaru

Febriana, Annisa (2021) Pengaruh Kualitas Pelayanan Islami Terhadap Kepuasan Konsumen Pada PT. Rotte Ragam Rasa Pekanbaru. Other thesis, Universitas Islam Riau.

Preview

Text Annisa Febriana.pdf Download (2MB) | Preview

Abstract

This study is motivated by many new culinary businesses that have become phenomenal in today's era, especially in the business of bread and cake products. Similarly, the bread and cake products produced by Rotte Ragam Rasa.Ltd are currently popular among the Muslim community in Pekanbaru. The products are sold at affordable prices and the business management is applied based on Islamic principles. The problem formulation of this study is whether the Islamic service quality influences the customer satisfaction at Rotte Ragam Rasa.Ltd in Pekanbaru city. The aim of this study is to investigate the influence of Islamic service quality on customer satisfaction at Rotte Ragam Rasa.Ltd in Pekanbaru city. The type of this study is quantitative research. The subjects of this study are customers of Rotte Ragam Rasa.Ltd in Pekanbaru city, while the object is the influence of Islamic service quality on customer satisfaction at Rotte Ragam Rasa.Ltd in Pekanbaru city. The population of this study consists of 28,191 customers, while the sample consists of 100 customers. The data sources of this study are from primary data and secondary data. The sampling technique used is a simple random sampling and the data collection technique used is questionnaires. The data analysis of this study is performed by using SPSS For Windows 25. The partial test results show that the t-test value of the Islamic service quality variable is greater than the t-table value, it means that there is an influence between the variable X (Islamic service quality) and the variable Y (customer satisfaction). While the results of the correlation test show that there is a fairly strong relationship between variable X (Islamic service quality) and Variable Y (customer satisfaction) at Rotte Ragam Rasa.Ltd in Pekanbaru city.

Actions (login required)

View Item