Analisis Strategi Bauran Pemasaran Air Minum Izaura Di Kota Pekanbaru

Saskia, Lola (2021) Analisis Strategi Bauran Pemasaran Air Minum Izaura Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to analyze the marketing mix strategy of izaura drinking water in the city of Pekanbaru. In the analysis of the marketing mix strategy of izaura drinking water using the 4P dimensions, namely, place, product, price and promotion. The sample used in this study was 80 respondents using purpose sampling where the people of Pekanbaru City who bought Izaura drinking water and data collection techniques in this study used a questionnaire. The analytical method used is descriptive analysis method. The results of this study indicate that this izaura drinking water product has been running well. Key words: marketing mix strategy

Item Type: Thesis (Other)
Uncontrolled Keywords: marketing mix strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
Depositing User: Febby Amelia
Date Deposited: 21 Feb 2022 07:41
Last Modified: 21 Feb 2022 07:41
URI: http://repository.uir.ac.id/id/eprint/6114

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