Dewi, Febry Lestya (2021) Pengaruh Brand Personality Sepatu Converse Terhadap Minat Beli (studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Islam Riau). Other thesis, Universitas Islam Riau.
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Abstract
This study was conducted to determine and analyze the Converse shoe brand personality and buying interest in students of the Faculty of Economics, Riau Islamic University and the influence between these variables. This research was conducted with a quantitative descriptive method using primary data obtained through interviews or interviews and research questionnaires. Respondents taken were 100 students using purposive sampling technique. From the research results it is known that brand personality has a significant effect on buying interest in students of the Faculty of Economics, Riau Islamic University.
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Brand Personality, Purchase Interest |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Febby Amelia |
| Date Deposited: | 21 Feb 2022 07:37 |
| Last Modified: | 21 Feb 2022 07:37 |
| URI: | http://repository.uir.ac.id/id/eprint/6063 |
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